CEO Message / Company History / Business Areas / Competitive Advantages / Patent & Certification
Since the word mark is a core factor representing the corporation image on internal and external communication, no one should be allowed to
arbitrarily change its shape or color. Colors suggested below should be applied in all situations except in the event of impossibility owing to
distinct characteristics of applied media and maintained correct brightness and chroma.
Signature color is one of important factors deciding constant image with its shape and makes it a rule to use a spot color.
Four colors can be used following the characteristics within media such as publication, advertisement and should be expressed by gold or
silver leaf according to applied media
Gold / ● Pantone 872C 100%, 50%
Silver / ● Pantone 877C 100%, 50%